Are You Running Email Marketing for Better Engagement?

If a business wants to interact with its customers, the best way to do so is to utilize email marketing. Data shows that approximately 86% of consumers want to receive business promotional emails. Email marketing is one of the quickest ways to announce a sale, share company news and remarket previous customers. Besides, recent research found that it's equally popular across generations, enabling businesses to reach a broad audience effectively.

Email Marketing

Email marketing is the use of email communications in your marketing strategy. The sole aim here is to reach specific business goals. Your business can utilize email to generate sales, enhance customer engagement, acquire customers, create brand awareness and reward customer loyalty. For all your current customers, the digital marketing company in London can put on an outreach campaign.

The most effective marketing method is planned by modality, audience and goals. Campaigns to onboard new customers, engage inactive customers, or drive customers from lead to conversion are what make a campaign successful.

Types of email marketing campaigns

● Newsletter

One of the most effective ways to keep customers turned to your brand is to run a newsletter. Your content must include an intro, description, and links with images informing audiences regarding products or services, industry news, announcements or any changes in the business.

● Welcome messages

These emails are sent to first-time clients once they have completed their registration. A welcome message works best when you combine it with a special offer to generate customer interest or action further.

● Limited time offers

Here, the email campaign is used to target customers in sales, especially those who have purchased similar items or those who have not completed their purchase. Also, you get promotional codes or discounts that expire within a specific timeframe.

Benefits of email marketing

Running email marketing offers a list of opportunities for your business. Remember, it's one of the most effective ways to enhance customer interest. However, it's a cost-efficient, fast and straightforward way to keep customers informed when done right.

● Customer loyalty

With email marketing, you can regularly stay in touch with customers and website visitors. Buyers also appreciate being kept up-to-date with the latest products and promos.

● Exclusive customer outreach

Email marketing offers a greater chance of being seen when compared to social media updates. Here, your customers won't miss out on announcements. With a few clicks, emails can be sent to thousands of users. Besides, these users are now free to reach their own convenience, whether online or offline.

Easy to maintain

Email marketing is relatively easier to maintain. In addition, digital marketing agencies in London run simplified processes, allowing for greater automation and customization.

Key strategies

Email marketing is simple to launch and administer. Here, you can define a goal-oriented strategy to create results.

● KPIs

KPIs include clickthrough rate, the percentage of recipients who clicked on the link, the conversion rate, and the percentage of recipients who proceeded to purchase a product or complete a form requesting more information.

● Audience segmentation

Different subscribers need approaches designed for their unique needs. Segmentation is an important part. New customers and ongoing customers all need another message and touch.

Final Wrap

Whatever the size of your business, email marketing is one of the best ways to generate revenue. Get in touch with a professional digital marketing agency in London, and we'll help you grow your business.