Create Your Brand’s Identity withCheap App Developmentby the Experts:

Modernity has dictated increased migration from desktops and laptops to mobiles. These mobiles increasingly dictate the type of engagement you have with your existing and prospective customer. Nowadays, apps define the identity of a business even before there is an interaction between the customer and the business in general.  The more engaging and user-friendly the apps are, the higher chances of the business moving forward. You can no longer deny that internet and internet based applications are creating newer avenues for growth. It is important to keep the following in mind for any business before you engage in a cheap app development for your customers.

Building an online identity

Earlier the business used to be promoted by putting ads on various media highlighting the USP of the business. With the increased advent and usability of internet enabled devices, customers of all generations are migrating to it. The onus is now on the businesses to keep up with the trend or be marginalized. So, you need to go for a cheap app development while maintaining its quality parameters. Creating a presence online through apps has become a norm for customer engagement. This, in turn, helps, build the profile and create the niche identity craved by most companies. The scale of business is being increasingly overlooked, with more importance given to B2B or B2C engagements.

Valid customer database

A cheap app development is advantageous as it helps business get a ready database to work with. Sales to interested customers gains as the apps educate them on the product and/or services offered. As the customer continues to use it more, their interest of the customer can be gauged. This helps in having a clear indication of the type, quality, and services/products people are interested in. The sales pitch can thus be designed to suit the customers, increasing the chances of closing the deal. Also, repeat customers are aware of the services and can directly interact with the business resulting in an increased number of sales.

Customization

Every customer has their own choices. A responsible business needs to address the individual requirements under one umbrella without looking too generic. The growth of a business depends on adapting to the customer needs. Your business must customize its approach to every customer query, in turn, treating them as unique. Customization will help foster the bond between both the teams involved.  Also, the brand awareness and loyalty to the business will increase hugely after you go for an app development.

 

Achieving the above requirements is easier said than done. A good app represents the profile of the company to the customer even before any dialogue begins. It is thus imperative that your company is represented in a profoundly professional way. Technology firms like V1 Technologies are among the few which can achieve this balance repeatedly. They pride themselves in bringing their customers’ voice to the fore and becoming synonymous with cheap app development. They have excellent staffs who take care of the design, development, and implementation meticulously. They have keen insight of the markets, all gained while working with various industry segments. You need to move fast to gain the advantage in this age, so better start now.

Posted in iPad Apps, Mobile App Development Tagged with: , ,

5 Reasons Why Website Developments Important for Your Business

A website is a platform through which a company, organisation or an enterprise communicate to the audiences who visit the website. Website development is the first step towards reaching out to people.A website can have information about things, products, services or it can work as a platform to sell commodities. The easiest and the quickest way to get access to any information about any organization is via their website. Therefore, the website is very important in terms of advertising, marketing, or creating awareness amongst people about a company.Creating an online presence via a fully functional website helps in establishing a brand’s identity, business promotion, and market expansion. It helps in reaching millions of people or prospective customers in one go.

Here are the reasons why a website development helps in business growth:

  1. Online presence builds brands identity:Considering the internet usage by people from all over the world for all their needs, creating an online presence for any business or organization is very important nowadays. A website is the simplest platform to create a brand’s People look for information about any company, services or products offered by them via a website. It is a tool which can be accessed from anywhere I the world.

 

  1. Easier and cost effective way to market and advertise about the organization:Advertising about an enterprise via a website is the most cost-effective A whole lot of information can be showcased on the website which cannot be done in the traditional way of advertisement.The website development professionals can help your business by creating a beautiful and engaging website with the right amount of information.

 

  1. The quickestway to reach millions of people across all time zones:A website can be accessed by anyone from any part of the world at any point of time. Its accessibility round the clock increases its reach to many people at the same time.Website development has become very important to be able to reach all your targeted customers.

 

  1. Helps in building relationships with the customers: A website is not just a bundle of information, it is a platform of interaction between an organization and the audience who visit the website. The more interaction happens, chances of them becoming a customer increases.

 

  1. Increases sales and eventually profit margin: A website is a powerful platform as it provides a lot of information about products or services. This helps the customers to get a thorough understanding of what the company offers and make up a mind to buy that. More the customers buy the products, more profits it will yield to the company.

 

For all your website development requirements, you can reach the professionals of V1Technologies. For, V1 Technologies has years of experience in this trade and have designed and developed thousands of responsive, fully functional and high-performancecross-platform websites for various clients. V1 can proudly announce that they have a large pool of happy and satisfied customers from all different backgrounds. Their professionalism, positive attitude, years of experience and innovative approach made them the best in the trade. And, they offer you the best and the most cost effective rates in the market while creating the most attractive and stunning websites for you.

Posted in Mobile App Development, website development Tagged with: ,

The Role of Mobile App Designers for Business Enterprises

Mobile App designerA mobile app is the most widely and extensively used platform for doing a lot of things; such as buying commodities, booking movie tickets, making hotel reservations, hire a car, making reservations at a restaurant, buying flights or train tickets and much more. These days people carry their mobile phones all the time with them, which is why mobile apps have become the easiest and the quickest way to do a lot of things any time of the day and from the convenience of being anywhere in the world. This helps people save a lot of time as they are able to do the things with just a few clicks on their mobile phones.

For companies, promoting their business and reaching out to a large section of people is done through mobile advertising, which can be done through a responsive mobile website or a mobile app. It is a very effective way to approach the consumers from all across the world. Marketing through a mobile app is a very cost effective and budget friendly way to reach people from all the nations directly.

Here is how a mobile app designer can help a business enterprise in its growth:

  1. A professional mobile app designer can design and develop an attractive and engaging app so the user remains hooked on to it. The more time people spend on the app, chances are more for sales conversion.
  2. A nicely crafted mobile app can provide the users with a seamless experience while making a purchase, booking tickets or making reservations online.
  3. A mobile app designer can design and develop apps which can work on both iOS and Android platforms. This is a very important aspect that any business should focus on as consumers nowadays use both Android and iPhones.
  4. A good mobile app should cover all the aspects that a business enterprise wants to showcase to its prospective customers.  If the app provides more detailed information about all the products or services, conversion from prospective customers to customers happen quickly.
  5. An experienced and professional mobile app designer can create and launch an app which would provide seamless navigational experience to the people using the app. A good user experience helps in spreading the word-of-mouth which eventually makes new users download the app on their mobile device.
  6. A proficient and expert mobile app designer can accommodate a lot of high-resolution display features for the users to get all the detailed information and enhance their knowledge about the business, the products, and services which they offer.

 

If you are looking for a good mobile app designer for developing an app for your business, you have just come to the right place – V1Technologies. V1 Technologies has a team of highly qualified and professional mobile app designers. Our team members are fully dedicated to creating the most beautiful, attractive and stunning apps which would perform seamlessly across all the mobile platforms. They take pleasure in creating a masterpiece every time they indulge themselves in developing an app. Moreover, V1 Technologies offer you the most competitive rates in the market along with its 24 hours dedicated customer service team to assist you with anything and everything.

Posted in Mobile App Development Tagged with:

Mobile Design Trends to Watch Out For in 2017

Mobile phones today are an integral part of our lives and people are spending more time consuming media on their hand held devices. According to a report by CMO, the mobile digital time is higher (at 51 percent) compared to desktop media time (at 42 percent) in the U.S. With the number of global smartphone users expected to reach 4.77 billion in 2017, it has become essential for businesses, of all sizes to build mobile apps that help them cut through the clutter and have a competitive advantage. In fact recent studies show, over a third of small business have either already invested in a mobile app or plan to build a mobile app in the next 12 months.

However, just having a mobile app would not be enough; it must offer high quality user experience, since it is the key to success for any mobile app. In fact, according to Invision App, 85 percent of adults think a company’s mobile website should be good or better than the desktop website. Want more reasons to develop a mobile app?

A study conducted by Flurry, an app analytics company reveals people spend 158 minutes on their smartphones and tablets each day on an average; out of which 127 is spent browsing mobile apps and 31 minutes browsing websites. So, businesses that have not invested in mobile apps should be prepared to lose out customers every day. If that is not what you want to happen, start thinking about launching a mobile app as soon as possible. However, when building a mobile app consider the following trends that are expected to make waves in 2017:

Hybrid App Development

According to the statistics provided by Smartphone market research in 2015, 81.7 percent consumers prefer the Android OS followed by 15.3 percent consumers who prefer iOS and finally only 2.2 percent who prefer Windows OS.

Unlike native apps that are created focussing on a specific OS, hybrid apps are web apps in disguise of native apps. They are cross-platform apps, so you need not develop different versions of the same app for different OSs. This means development becomes faster and simpler and you can target a larger audience just by developing one app. Although not many businesses have adopted the Hybrid development model, there are many that are showing interest towards hybrid apps.

The biggest examples of a hybrid mobile include Evernote. It is a high-performing hybrid mobile app which offers excellent multi-device sync capabilities. The Evernote experience and interactions are so seamless that it seems like a native app.

hybrid-spp-development

Wearables – The Next Big Thing

Wearables are gadgets and they take the mobile technology to a whole new level. According to reports by Gartner, almost 50.4 million units of wearables will be sold in 2016, an increase by 18.4 percent compared to 2015 sales.

Posted in Mobile App Development

Tips to Offer Excellent Customer Services through Your Website

Tips to Offer Excellent Customer Services through Your Website

  • Only 37 percent websites got a good or excellent customer experience score in 2012. While 6 percent brands received poor score – Forrester.
  • 54 percent customers share their bad experiences with more than five people and 33 percent customers share their good experiences with more than 5 people – Dimensional Research
  • 89 percent customers switched over to a competitor due to bad customer experiences – RightNow
  • Up to 60 percent of the customers will pay more for good customer experiences – Desk

What do you understand from all the above data? If you are a seasoned marketer, you would at once understand that all these data indicate how important ‘Customer Experience’ is to survive in this highly competitive eco-system. The competition is fierce out there and companies who still haven’t prioritized customer experience need to think again.

Till now there has been a lot of buzz going on about “UX” and “UI”, but in 2016 all you need to think about is ‘CX’ or customer experience.

What is Customer Experience?

Businesses had been focussing on product/ service quality, value of money spent or quality of customer all this time, but now they need to shift their attention towards customer experience (CX). So what exactly is CX?

CX is defined as the customer’s end-to-end journey with your brand. Customer experience refers to the cumulative experience of the customer while interacting with the business and developing a relationship with the brand.

With the advent of social network and real-time interactive eco-systems, it has become crucial to offer excellent customer experiences. Customers are able to share their experiences, both good and bad in real time with their friends and family, which can directly affect your business.

Nurturing your relationship with the customers has become more important than ever, to ensure growth of business. Creating long-lasting relationships between your customers and your brand can spark positive word of mouth that can help you reach the next level. So how you ensure a positive customer experience for your customers? Read on.

Tips to Offer Excellent Customer Experience

Playing the role of a marketer can be a real tough one – you have a lot of content to manage, manage multiple channels, give out the right messages and above all you need to make sure the customers don’t face any bad experiences, so save the online reputation of your brand.

So you need to have a solid strategy to ensure you build a strong and long-lasting customer relationship by offering the best customer experience:

Real Customer Interaction

No matter how you much spend on marketing strategies, the best type of marketing is ‘word-of-mouth’. It is found that customers who get their problems solved quickly, tell four to six people about their good experiences. This allows many more people know about your brand and how much you value your customers.

To make sure your customers happy, you need to interact with them regularly. Talk to them directly and respond to their queries or issues as fast as you can. Social media like Twitter, Facebook, etc. and blogs offer amazing opportunities to interact with the customers directly, so utilise these platforms to the maximum.

Good UI and UX     

A crucial part of a good customer experience is excellent UI and UX. This can only be achieved by developing a user-friendly and interactive website that has easy navigation and strategically placed content. There are many more things you need to look after – you need to have a responsive website to offer similar user experiences for both mobile and PC users, the user interface should be flawless and intuitive enough to impress the viewers and most importantly the content should be easily traceable, which means the visitors should be able to find what they are looking for easily and quickly.

Know Your Customers

You must have read this many times before but most people talk about understanding the demands of the users. It is true that the first step to know your customers is to understand what they are looking from you, but you also need to know their grievances.

Make sure you listen to your customers patiently – listen to whatever they have to say, good, bad or even stupid. Customer feedbacks mean a lot; you can improve a lot based on what the customers think about you. Find out ways to get customer feedbacks – ask them what they think about you through opinion polls, surveys, social media, emails, etc. Remember, some people might talk bad about your brand but don’t come on too strong. Tackle strategically!

Ongoing and Best Quality Customer Service

One third of the customers say they have experienced rude customer service at least once in a month and about 58 percent of them share their ill experiences with their friends.

Dissatisfaction with the quality of customer service is top reason why brands lose their customers to their competitors. To ensure best customer experience for your customers, make sure you put all efforts to offer excellent customer services. Respond to customer queries quickly and actively and offer the best solutions to help your customers solve their problems.

Good quality customer service is better than offering rock bottom prices, since customers appreciate the high quality tips and advice more than cheap products/ services. To improve your credibility, customer service is inevitable.

So when preparing the marketing plan, make sure you include customer experience as one of the most important factors.

Conclusion

Today’s customers are more educated and more aware of what is going around. Today’s customers don’t get wooed by rock bottom prices; they look for the best value for their money. So in order to make sure you retain your existing customers and attract new prospects, a positive customer experience is important.

By offering excellent customer experience, you will achieve customer loyalty and an increase in revenue and sales. The best thing you will build stronger customer relationships which mean you improve your credibility and trustworthiness among prospective customers. More and more people will be willing to get involved with your brand. Customer experience has become the most important factor of online marketing, so put in your best efforts to offer your customers with the best experience ever.

Posted in Website Design

Tips to Choose the Best Website Designing Agency

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Let’s take a test: Think of a topic that you want to research on and Google it. Click on the link that seems the most appropriate. When you enter the website, what is your first impression? Did you find the information you were looking for? How long did it take?

If you were able to find the information easily, then you can say the website was well designed. The website was designed keeping usability in mind, so that you (as a visitor) can navigate through the website to reach the exact point where the information is available. If you were lost navigating the website and ultimately returned to the SERPs to find another website, it simply means the web designing was terrible.

A good web design is important to make that ‘first impression’ and help the visitors to find what they are looking for easily and quickly. With the world around us going digital, it has become essential for businesses to have a well designed website, since it determines how well your customers connect with you or your business. So if you have not upgraded your website for years, now it is time that you give your website a facelift.

Still thinking why? Take a look:

  • You have only 10 seconds to create the ‘first impression’ and tell your visitors what you have to offer them. If you can’t, consider you’ve lost the game. – NN Group
  • Once the landing page loads, the visitors take 0.5 seconds to create an opinion about the website –Kinesis Inc.
  • In 2011, about $1.1 trillion of retail sales were web-influenced – Forrester Research
  • 88 percent of the visitors will not return to your website, if they had a bad experience – Econsultancy

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So now you must agree that web designing holds an important role in impressing and retaining visitors and can also influence the bottom line of your company.

So how would you make sure you have a well designed website?

Almost all business, by now know that having a website is very important to create an online presence, but not many of them are technically sound to understand what works for them and what does not. Web designing depends a lot on the industry you belong to and the people you cater to, so the only way to ensure you have the best website is to hire the website designers London.

Experienced web designers understand what works best for specific industries and help you come up with innovative web designing ideas that will appeal your visitors. By hiring the best website designers London, you will have a competitive advantage over your competitors.

How to choose the best web designing company?

A lot has changed in terms of web designing over the past few years. The dominance of mobile web and social media has revolutionised the concept of web designing. What worked a few years ago, are a complete no-no in the present scenario.

So your success depends a lot on the proficiency of the web design company you choose. To make sure you make an informed decision while choosing website designers in London, here are a few things that you need to consider:

Know Your Goals

Before you hire a web design company, it is important to identify your goals. What is it that you want to achieve from your web design? Do you want to improve your sales or create brand awareness? Or do you want to increase the number of visitors.

Depending upon your aims, you need to decide whether the company you are considering has the experience and resources to fulfil your expectations or not. Ask for case studies that reveal their potentials.

Consider the Skill Sets

Before embarking upon your web designing project, it is important that you check the skill sets the web designing company has. Web designing is multi-faceted – it needs to be aesthetically pleasing, functional and offer an amazing brand experience. To design an impressive and high performing website, you need experts who can handle specific areas of the project such as HTML coders, graphic designers, etc. If the company you are considering has one person doing everything – you should think again before hiring them.

Check Out the Terms & Conditions  

Web designing is not a one-size-fits-all concept. The requirements vary with each project and the demands should be addressed individually. To make sure you get what you are looking for, you need to check the ‘Terms & Conditions’ of the web designing company.

You need to keep your website updated to outsmart competition, so check whether updates and maintenance are included within the designing fees or not. In case, you don’t like the design, will they modify it to match the expectations? Do they own the source codes? What if you want to shift your services?

Having answers to these questions is very important to avoid problems further down the line.

Communicate

It is very important that you communicate with the web designing company clearly. There should be enough transparency between the web designing agency and the client. Oftentimes, clients visualise things that are either impractical or out of scope. In such cases, the web designing company should communicate and make the client understand why it is impractical or unachievable, rather than doing a poor job or overcharging the clients for things that can’t be done.

Cost vs. Value

Last but not the least, cost is an important factor in determining whether the web designing agency you are considering is ideal for you or not. In most cases, business owners make their decisions solely based on the cost factor, but to make the best decision you must consider the value against the money you pay.

Consider what you have invested for in the past and how much return you have got. Compare that to what you are about to get – whether it will improve the returns or not. Ask the web designing agency if they can provide evidence about how they can help you improve your bottom line. To make sure you get the best value for the money you spend, you need to do a lot of research

Conclusion

Web designers must understand that websites are assets which help businesses achieve certain objectives. So you need to be very careful while choosing website designers. Look for professionals who will tell you about websites that are more than just “clean” and beautiful”. An experienced website designer will tell you about user experiences.

Remember you are creating a business asset, so make well informed decisions.

 

 

 

Posted in Website Design

Understanding the Fundamental Elements of Responsive Web Design

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Web design is no more what it used to be a few years ago. There were little variations of the screen sizes and not much had to be taken care of, but the circumstances have taken a 360 degree turn. With mobile devices dominating the World Wide Web, your website has to perform seamlessly on any and every device – whether it is a 7” tablet screen, 4.8” smartphone screen or any other designs. This is the reason why responsive wed design has taken over normal web designing concepts.

Responsive web design is no more a thing of the future and there is no wondering why there is so much buzz about RWD (responsive web design). A recent survey on Google+ found that among 652 followers, 82 percent voted responsive web design to be the most commonly used mobile configuration strategy.

According to another research by The Search Agency, 91 percent of top 100 ETail (online retail) companies do not use responsive web design.        

So even though, it may seem that a large portion of the online businesses have adopted responsive web design, there are those who still don’t. If you are among those who have still not embarked on the responsive bandwagon, it is high time that you do so. Switching to responsive web design makes sure you reach the widest range of audience and you make the most of your online business.

Responsive Web Design and Key Features

By now, almost everyone is aware of what a responsive web design is; those who have still don’t know, keep reading:

Responsive web design is a design approach that dynamically changes the appearance of the websites depending on the screen size and orientation of the device being used to browse the website. So with help of RWD, the same website can be viewed on a multitude of devices without any distortion.

So what makes a responsive web design different from an ordinary web design? Here are the key features that make RWD different from standard web designs:

  • Flexible/ Fluid Grids
  • Flexible Images and
  • Media Queries

 Let’s explore each of these features in details. Keep reading:

Flexible/ Fluid Grids

To create a successful responsive website, you need to design the website such that it seamlessly adapts to screens of all sizes. Flexible grids are the best options when it comes to RWD since they are created using relative proportions rather than fixed pixel values.

In simple words, traditionally, fixed width grids were used to position the elements, which means the elements got cemented to that specific position. In a fluid grid layout, everything is created in relative proportions – that is in percentages or relative sizes. So no matter what the size of the screen is, the grids adjust according the percentages allocated for them. But designers need to be very careful while creating flexible grids, since a lot of proficiency is required to come up with the perfect flexible grid systems. The web designers should be able to define specific parameters for the design elements (columns, containers, spacing, etc.) to provide the best web design solution.

Without the flexible grid system, it would be tough to accommodate the website on smaller and larger screens alike. In this approach the columns scale themselves automatically and move along with the grids to align the content suitably as the screen size increases or decreases.

Flexible Images

With responsive design, even the text and images get aligned suitably to offer a seamless user experience. To offer great user experience every design element needs to be scaled appropriately. This means even the images and texts need to be scaled down or scaled up with the changing screen dimensions and this can be tough.

In order to make websites lighter and expedite loading times, a lot of websites are incorporating lesser images and stock photos. If it is important to use images for your website, you can set the image width to 100 percent of the container which ensures it does not get chopped off and remains visually appealing as it was on the larger screens.

There are many different techniques to align the texts and images on a responsive website such as locking the image to occupy a certain portion of the vertical screen, limiting the minimum/maximum size of text containing images, etc. A web designer who is proficient enough to design responsive websites will be able to decide which technique suits your requirements.

Media Queries

This technique enables the web designers to design several design layouts using the same components (texts, images, etc.). Using media query, you can adjust the style, font and other elements of the web page depending upon the media type used by the users to browse the websites. Media queries can be utilised for handheld, TV, print, screen and projection. With help of this technique you can adjust the components according to the device width, height, resolution, colour index, aspect ratio as well as height and width of the browsers.

Media queries work successfully only in conjunction with flexible grid and flexible images. Most of the up-to-date web browsers respond to media queries and when implemented properly, it can provide flawless user experiences to the end users.

Media queries don’t just offer mobile or tablet solutions, they go beyond these. With help of media queries and responsive web designs, the designers can get out of the constraints of resolutions and screen sizes. Now it is possible to build websites that adapt to all different mediums.

Conclusion

Today’s consumers have different wants and needs when it comes to user experience, so it is necessary that you design websites that cater to the needs of all these different people. Responsive web design is a step in the right direction and all the online business owners should start thinking the responsive way.

In the web designing industry, one-size-does-not-fit-all; so the web designers must think of with unique solutions to allure the target audience. The opportunities are endless, so think of building websites that are more dynamic, more engaging and more user-friendly!      

Posted in Web Design Portfolio

Benefits of iPhone App Development

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By now you must know the importance of developing a mobile app for growing your business. So you have decided to develop a native mobile app for your business. The next big question is – which platform to choose, whether Android or iPhone app. Android and iOS are both very popular platforms and they have their own pros and cons, so how would you decide which one to choose. A number of big players choose to develop their apps on iOS and have benefited immensely from them. So why do they choose iOS over Android? Let’s take a look:

  • There were 44.53 million iPhone users in 2012, in the U.S and it is expected to reach at 75.23 million by 2015. – Statista
  • iPhone users were able to choose between 1.5 million from the Apple’s App Store, as of July’2015. – Statista
  • Apple iPhone downloads have exceeded 3 Billion at the start of 2010

The above data makes it clear why the big companies choose to develop iPhone apps. Though decision solely depends on your business goals and target audience, by developing iPhone apps you will certainly have some well defined benefits.

What are Native Apps? Why Choose them?

Native apps are those that are installed through a specific app store such as Google Play or Apple’s App Store. Native mobile apps are created specifically for any one platform and are capable of taking full advantage of all the device features such as the GPS system, camera, contact list, etc.

The Native apps can be accessed through icons on the mobile devices and offer the best user experience. If you are developing a business app for the first time, it is always good to choose native apps. Some more features that make native mobile apps the best choice are:

  • Ease of Use: Native apps are easier to use, since they are compatible with the functionalities with the specific device. Native apps offer much more in terms of user experience.
  • Fast Graphics API: With native apps you get the advantage of fast graphics which is very beneficial if your app requires quick refreshes.
  • Amazing Animations: Fluid animation is very essential if you are developing a gaming app or highly interactive apps. With native apps you get the best of fluid animations.
  • Built-in Components: The app can be seamlessly integrated with the built-in components of the device such as the camera, address book, GPS, and other advanced features.

Now that you know the advantages of developing a native app, what are the advantages of developing a native app on iOS? So, now let’s explore the advantages of iPhone app development.

Benefits of iPhone App Development for your Business

When developing mobile apps, the first thing that the developers should keep in mind is usefulness and usability of mobile applications. Mobile apps are reflections of your brand and the success of your business solely depends on the user experience offered by the apps.

A professional iPhone app built according to your business requirements is the key to achieve your business goals and attract potential customers. Here is how iPhone app development can help your business:

Get More for Your Apps

Regardless of the huge market share owned by Android, it is less profitable for the businesses. The iOS platform is expected to bring in 90 percent of the amount spent on mobile devices, which clearly highlights the revenue advantage that the businesses developing iPhone apps would get. Thus iPhone app development is always more profitable for business owners.

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Secured Apple Eco-System

A number of mobile app developers choose to develop iPhone apps due to the more secured and regulated environment. It is possible to offer a holistic user experience with help of Xcode, iCloud, iTunes, the App Establishment, etc. and sharing content also becomes seamless throughout various devices. In simple words, iPhone apps are much more reliable than Android apps.

Superior User Experience

Even though developing apps on Android is easier, the app experience is much better on iOS apps since they are user-friendly and versatile. Even if you launch the same app on iOS and Android, the experience on iPhone device will be much better. iPhone apps are much more fluid thus look and feel good compared to Android apps. iPhone also offers an amazing media experience. Whether it is music, videos or photos, you get the best of all with iPhone apps.

The Apple Store

Apple was the first to launch the app store, so they have an advantage over the Android app store. The number of Android apps is more than that of the iPhone apps due to multiple Android markets, but with iOS it is not the same. You can find about 1.2 million apps active on the Apple App store alone. Moreover, iPhone apps are much more stable than those on Android due to their stringent approval procedures.

Loyal Customer Base

Apple has a loyal customer base and these people will always stick to iPhone devices regardless of the price tag. There is something about owning an iPhone device and the loyal iPhone customers will go to any extent to get their hands on the latest edition.

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91% of current iPhone owners will replace it with another iPhone model when it’s time to upgrade, according to a recent survey by the Yankee Group. So by developing a user-friendly iPhone app you will always have a dedicated set of users.

Conclusion

Developing iPhone apps can be beneficial for your business in many ways. With iPhone app development you can come up with some of the most amazing apps since it is easier for the developers to work on the iOS platform. Since iPhone apps are available on a single set of devices testing and debugging is easier as compared to Android apps that are available on multiple devices.

So if you want to improve the bottom line and serve your customers better, you should choose iPhone apps. Not only will you get a loyal customer base, you can offer the best user experiences to your targeted customers.

Posted in Mobile App Development

Benefits of Developing Mobile Apps on Android

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The number of smartphone users in UK will reach about 44.9 million by 2017 – Statista

More than 76 percent (an increase from 52 percent in 2012) of the UK adults now own a smartphone. But the ratio of people making voice calls is falling considerably. So what do people do with their smartphones? How do they communicate?

Smartphones have changed our lives significantly and they have now become an indispensable part of our lives. There has been a proliferation of tools in the mobile eco-system that has made communication possible without speaking. For instance, even a few years ago you had to call and book a taxi, but now you can book a taxi without calling. How? Through mobile apps!

Whether you want to order food or check the weather, you just have to check the app and all the information will be available to you within seconds. Currently there are millions of mobile apps available in the app stores and they have huge impact on the life of the consumers as well as the businesses that develop these apps. Among many other mobile platforms, iOS and Android are the two most popular mobile platforms. Each of the platforms have their own pros and cons, but here we will talk about the significant role of Android in the mobile app eco-system.

Brief Introduction to Android

Android is one the most popular smartphone operating systems. Android is an open source operating system for mobile phones. Android Inc. was founded in 2003 by Rich Miner, Andy Rubin, Nick Sears and Chris White in Palo Alto of California, U.S. but it was acquired by Google in 2005. Android is feature packed and supports millions of applications on smartphones. Android apps are written in JAVA and it depends largely on Linux version 2.6 for memory management, process management, security, driver model and network stack.

When talking about mobile application development, Android offers a lot of opportunities to the developers as well as the business owners. Android also offers Android SDK (software development kit) for the app developers.

Benefits of Developing Mobile Apps on Android

Android application development can help businesses as well as consumers. A large number of business owners are still unaware of the many advantages of developing mobile apps on Android. To help the business owners make better decisions, here are some benefits that Android offers:

Open Source Platform

Android offers an open source platform to the app developers, which means the business owners don’t have to spend a lot to buy the licensed versions. This means there are no recurring license expenses. Android is popular as one of the most low-cost mobile app development platforms and there are no restrictions to use it.

For small and medium sized business it is a great opportunity to maximize their worldwide visibility through mobile applications. The best part – android is highly customisable which means businesses can customise it as per their business requirements and needs.

High ROI with Lowest Investment

With Android, the mobile app development costs are considerably lower compared to other mobile platforms and it has a comparatively low barrier to entry. The Android tools are also available at low cost which means the businesses are able to develop cutting edge applications with the lowest investments.

The average revenue per user for Android games was 20 percent of that of iOS games in January 2014 – DAU-UP. By December this figure reached 65 percent in December 2014. Moreover, the advertising on Android devices is much cheaper compared to iOS devices. This means you can reach out to more users on Android devices as compared to iOS devices with the same budget.

This is a boon for small and medium sized business that work with small budgets. The main costs associated with Android app development are app development, app testing across various devices and distribution via various third party app stores.

Seamless Integration

When it comes to inter-application integration, Android is the best choice. It is also suitable for businesses that want to cross-promote a collection of applications/ programs together since it can seamlessly connect various software applications together.

High Flexibility and Portability

Android apps are written in Java programming language but they can easily be ported to support other mobile operating systems like Ubuntu, Blackberry, etc. Androids can also be ported to Chrome OS and Microsoft has also announced that they will soon allow Android apps to be ported to Windows 10 devices.

Easy Distribution

Android apps can easily be distributed to the consumers through Google Play store and once uploaded the apps are available for download just within a few ‘hours’ as compared to Apple’s App Store that makes apps available for download after a few ‘weeks’.  

The apps uploaded on the Google play store can be modified for multiple times (even within a single day) to offer better user experiences. For applications that need to be constantly updated and modified, the android platform is the perfect one. Developers can also release alpha or beta stages of the app to a selected set of people for testing purpose. Mobile app developers can also release the apps for a specific group of people to get feedbacks and polish the app further for better user experiences.

Not only through Google Play store, you can also distribute the Android apps through third party application marketplaces or create your own distribution and sales channels. Such flexibility is not available with most of the other mobile platforms.

Conclusion

Whether you are developing a mobile app for your employees or the general public, it is always more profitable to develop mobile apps on Android. Not only does Android offer immense flexibility to the developers, Android apps are also very engaging thus you can serve your customers better.

For businesses, both large and small, it makes economic sense to develop mobile apps on Android, since it has the maximum market share – as of December 2014, the number of Android devices was more than 1.6 billion, as compared to 395 million iOS devices, 46 million Windows and 45 million Blackberry devices. So businesses can reach a wider audience with help of Android applications.

So whether you are an individual or own a business you can increase your profits many times by developing Android apps.

 

Posted in Android Apps, Mobile App Development

Mistakes to Avoid When Setting-Up an eCommerce Website

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Retail eCommerce has become an integral part of the retail business realm. More and more businesses, both large and small, are leveraging on their eCommerce websites.

The retail eCommerce revenue in the U.S, according to Statista, stood at $225.5 billion in 2012 and is expected to reach $434.2 billion by 2017. According to recent study by The Intelligence Group (TIG), 72% millennial (those between the age of 18 and 34) do their own online research before going to the local brick and mortar stores.

With so many economical and accessible platforms available in the market, building an online eCommerce store has become much easier. Now you can build an online store as good as eBay and Amazon at the most affordable rates and offer the best of the best to your customers. But remember your eCommerce website is a reflection of you and your brand, so it is very important to set up the website correctly.

The Internet offers you with a lot of opportunities to reach the global market and cater to their needs 24X7, 365 days in a year. But establishing your online business in this competitive market might be tougher than it seems.  Careful planning and strategic implementation of the plan is necessary to grow your online business. This means you need to identify the risks and pitfalls along with the opportunities, so that you don’t stumble down setting up your online business.

Remember the first impression is everything! Here are a few things that need to be considered to avoid the major pitfalls when setting up an online eCommerce store:

Starting Without a Business Plan and Marketing Strategy

A lot of business owners have the misconception that just buying a domain and building an appealing website is enough to attract traffic. Like we would say, don’t jump in the ocean if you don’t know how to swim; similarly we would suggest don’t start an online business if you don’t have a solid business plan and a strong marketing strategy.

Your business plan does not need to be 200 pages long! You need to have a business plan that helps you to understand the best selling services/ products, your niche market, most preferred customers, how your services/ products can help your customers, etc. The marketing strategy should help you identify your competitors, channels to promote your service/ products and ways to measure success.

This might seem tough and daunting initially but as you start sorting out things one by one, things will become easier and obvious.

Wrong Host and eCommerce Platform

Being able to save some money is not bad; but not at the cost of the credibility of your online business. No doubt there are a number of free hosting options available, but not having your own domain name can have adverse effects on your brand. If you want people to invest money in your products and services, then you first need to win their trust. Having your own domain name is also the first step towards branding.

The biggest disadvantage – the site or content does not belong to you and you can’t connect to the social platforms (the strongest marketing tools in today’s online business realm). Hosting on the right platform offers a number of advantages – you can upgrade your website as your business grows; get 24X7 support services, your websites runs without glitches and most importantly you have complete control over your website.

Second, you must choose the eCommerce platform very carefully. There are a lot of excellent open source eCommerce platforms available such as Magento, Zencart, etc. that allow you to build your own customized eCommerce website, but you need to choose the one that suits your business needs the best. The eCommerce platforms have their own pros and cons, so evaluate them carefully choose wisely.

Unable to Locate the Customers

To make your online business successful, you need to know where to find your most preferred customers. Not every channel is going to be helpful for finding your potential customers. To start with, look where your competitors are promoting their products.

It is essential that you do your homework in advance, so that you can sell your products in places where people are willing to buy them. Promoting industrial machinery on Etsy would be sheer waste of time, since this is a niche online marketplace for handcrafted goods. Understand your customers and their needs and then determine where they are most likely to be found.

Ignoring User Experience

It is necessary for any online business to have an appealing website, but that’s not all. All you need to focus on is the ‘User Experience’. This means you need to build a website that has the perfect balance between usability and functionality. You need to covey your message to your customers in the right way and at the right time. Your website needs to have the perfect balance between the design elements and content.

Design your website in a clutter-free way to retain the customer’s attention and avoid all kinds of distraction. Have a clear navigation structure, high quality content, simple check-out process and a secured payment gateway.

One more thing that you need to take care of is the cross device compatibility and loading speed. Make sure you have a mobile responsive website that loads quickly.

Investing Without Planning

Many online business owners get overwhelmed and start building their inventories without knowing what the actual demand of the products will be, ending up draining their money with minimum or no returns. Experts recommend doing a market research about the demand of the product before acquiring or manufacturing it. To start with, you can check out the common marketplaces to see how many pieces of the same product that you are offering have been sold for the past few months. This will give you an idea of how much of each product you should have in your inventory.

Conclusion

It is very easy to get overwhelmed when starting your online business, but you should be very careful not to make any mistakes that will cause your online business to slow down. Establishing an online business in today’s competitive marketplace is very tough; so have a strong business plan and marketing strategy that will help you understand your targeted audience and identify your niche market.

To make your online business successful make sure you avoid making the above mentioned mistakes. Make a string start and go a long way!

Posted in Website Design