The number of smartphone users in UK will reach about 44.9 million by 2017 – Statista
More than 76 percent (an increase from 52 percent in 2012) of the UK adults now own a smartphone. But the ratio of people making voice calls is falling considerably. So what do people do with their smartphones? How do they communicate?
Smartphones have changed our lives significantly and they have now become an indispensable part of our lives. There has been a proliferation of tools in the mobile eco-system that has made communication possible without speaking. For instance, even a few years ago you had to call and book a taxi, but now you can book a taxi without calling. How? Through mobile apps!
Whether you want to order food or check the weather, you just have to check the app and all the information will be available to you within seconds. Currently there are millions of mobile apps available in the app stores and they have huge impact on the life of the consumers as well as the businesses that develop these apps. Among many other mobile platforms, iOS and Android are the two most popular mobile platforms. Each of the platforms have their own pros and cons, but here we will talk about the significant role of Android in the mobile app eco-system.
Brief Introduction to Android
Android is one the most popular smartphone operating systems. Android is an open source operating system for mobile phones. Android Inc. was founded in 2003 by Rich Miner, Andy Rubin, Nick Sears and Chris White in Palo Alto of California, U.S. but it was acquired by Google in 2005. Android is feature packed and supports millions of applications on smartphones. Android apps are written in JAVA and it depends largely on Linux version 2.6 for memory management, process management, security, driver model and network stack.
When talking about mobile application development, Android offers a lot of opportunities to the developers as well as the business owners. Android also offers Android SDK (software development kit) for the app developers.
Benefits of Developing Mobile Apps on Android
Android application development can help businesses as well as consumers. A large number of business owners are still unaware of the many advantages of developing mobile apps on Android. To help the business owners make better decisions, here are some benefits that Android offers:
Open Source Platform
Android offers an open source platform to the app developers, which means the business owners don’t have to spend a lot to buy the licensed versions. This means there are no recurring license expenses. Android is popular as one of the most low-cost mobile app development platforms and there are no restrictions to use it.
For small and medium sized business it is a great opportunity to maximize their worldwide visibility through mobile applications. The best part – android is highly customisable which means businesses can customise it as per their business requirements and needs.
High ROI with Lowest Investment
With Android, the mobile app development costs are considerably lower compared to other mobile platforms and it has a comparatively low barrier to entry. The Android tools are also available at low cost which means the businesses are able to develop cutting edge applications with the lowest investments.
The average revenue per user for Android games was 20 percent of that of iOS games in January 2014 – DAU-UP. By December this figure reached 65 percent in December 2014. Moreover, the advertising on Android devices is much cheaper compared to iOS devices. This means you can reach out to more users on Android devices as compared to iOS devices with the same budget.
This is a boon for small and medium sized business that work with small budgets. The main costs associated with Android app development are app development, app testing across various devices and distribution via various third party app stores.
When it comes to inter-application integration, Android is the best choice. It is also suitable for businesses that want to cross-promote a collection of applications/ programs together since it can seamlessly connect various software applications together.
High Flexibility and Portability
Android apps are written in Java programming language but they can easily be ported to support other mobile operating systems like Ubuntu, Blackberry, etc. Androids can also be ported to Chrome OS and Microsoft has also announced that they will soon allow Android apps to be ported to Windows 10 devices.
Android apps can easily be distributed to the consumers through Google Play store and once uploaded the apps are available for download just within a few ‘hours’ as compared to Apple’s App Store that makes apps available for download after a few ‘weeks’.
The apps uploaded on the Google play store can be modified for multiple times (even within a single day) to offer better user experiences. For applications that need to be constantly updated and modified, the android platform is the perfect one. Developers can also release alpha or beta stages of the app to a selected set of people for testing purpose. Mobile app developers can also release the apps for a specific group of people to get feedbacks and polish the app further for better user experiences.
Not only through Google Play store, you can also distribute the Android apps through third party application marketplaces or create your own distribution and sales channels. Such flexibility is not available with most of the other mobile platforms.
Whether you are developing a mobile app for your employees or the general public, it is always more profitable to develop mobile apps on Android. Not only does Android offer immense flexibility to the developers, Android apps are also very engaging thus you can serve your customers better.
For businesses, both large and small, it makes economic sense to develop mobile apps on Android, since it has the maximum market share – as of December 2014, the number of Android devices was more than 1.6 billion, as compared to 395 million iOS devices, 46 million Windows and 45 million Blackberry devices. So businesses can reach a wider audience with help of Android applications.
So whether you are an individual or own a business you can increase your profits many times by developing Android apps.