Essential Ecommerce Website Design Elements Website Designers in London Should Know About

The number of online shoppers has quadrupled over the past few years, since each of us have one or more than one mobile device that is able to support Internet. According to a Pew Research, almost 64% of American adults own a smartphone. The latest trends show that most of the consumers first check the availability of a product they are willing to buy online. The U.S e-retail sales are expected to reach $414 billion in 2018, from a mere $263 billion in 2013, according to Forrester. This means the online sales is expected to grow at a rate of 9.5 percent.


The major reasons for the increase in growth of online shopper are easy access to technology and time deprived lives of people. Many businesses, both small and large, have realised that the key to leveraging their revenues is by introducing e-stores. Some ecommerce websites did exceptionally well while other failed severely. So why did some websites do well, while others failed? It is because the websites that failed lacked some of the essential features. So in order to design a user-friendly ecommerce website, make sure the website designers London include the following essential components while designing your ecommerce website.

Top 5 Essential Elements of an Ecommerce Website

If you want to tap into the online market the most important tool you must have is a well designed ecommerce website that offers amazing user experiences and allows the consumer to find what they looking for in the most convenient manner.

Most of the traditional retail shops are being replaced by attractive and user-friendly ecommerce that are be accessed from all types of electronic devices like laptops, mobile phones, tablets, etc. The top 5 must have elements of an ecommerce to make the website stand out from the competition are:


Unlike retail stores, the consumers of an ecommerce store have to make their buying decision depending on what they see and read about the products. Since they are not able to “touch and feel” what they are purchasing, it is important that you provide the best possible impression of the products available online.

Include high quality pictures and provide the product descriptions in the most attractive way. Make sure you provide real facts and avoid exaggerating. Write the descriptions so that evokes consumer emotions. You can also include small videos about the products.

Proper Navigation

Having an ecommerce website has many benefits but there is a huge competition out there. So you have to ensure that your website offers the best user experience. One way to achieve this is by allowing the consumers to navigate through the website easily. The website designers in London should think of navigation layouts that offer clear insights about the products available on the website and direct users to the sections they are willing to visit.

Using breadcrumb navigation is useful since it allows the users to re-visit pages that they have left behind, so they can move to and fro easily.

Impressive Check-out Process

The ultimate goal of having an ecommerce website is to compel the consumers to complete the buying cycle and to achieve this having an impressive check out process is essential. In many situations, the consumers reach to the check out level but do not complete the purchase cycle due to doubt, confusion and insecurity. Make sure you provide a summary of all the products added to the shopping cart and the total billing amount. Include all the discounts and show the final billing amount. Also make sure the “Check-out” button is clearly visible.

Also, include an option where the consumers can return to the sections to add more items to the shopping cart.

Mobile Responsive Design

This is one of the most important aspects of an ecommerce website. Almost 50% of the revenue of product based companies is driven by mobile devices.  So it is essential that the website designers London create a mobile responsive ecommerce website that is compatible on all mobile devices. Having an ecommerce that is not mobile-friendly will not only get you penalized on the major search engines, but you will also lose out a major portion of the online buyers.

To ensure success of your online store, create a website that offers seamless shopping experience on desktops as well as all hand held devices.

How to Choose an Ecommerce Website Design Company

Ecommerce is the next big thing and launching a beautiful website is not enough. Your ecommerce website has to be one that drives sales and maximizes the profit for your organization. There are thousands of website design companies in London but finding the right web design company is crucial for the success of your company.

There are a many factors that need to be considered when designing an ecommerce website – the CMS system, ecommerce checkout processes, integration of payment gateways and many other such options. A variety of ecommerce platforms are available and the ecommerce website design experts need to choose the one that perfectly suits your requirements. So how do you choose an ecommerce website design company that helps you to build a website company that boosts conversions & drives profits? Here are some tips that will help you decide:

  • Check the range of services offered by the ecommerce website design company. Also check its profile to see what domains they have served.
  • Take into account the experience of the web design company
  • Check the testimonials from past clients
  • Check past works to see if they can match your expectations. Also ask about the maintenance services provided by the company, since your website needs to be upgraded from time to time.

One more thing that you need to consider is the pricing. Though it is never recommended to settle for the lowest prices, but it is wise to compare rates and see which company offers the best services.


The right ecommerce website design company can help you launch a successful online store at affordable prices. Communicate with the web design experts and let me know your expectations. Also make sure that they incorporate all the essential components of a successful ecommerce website into your website.  If you want to make the most of the ever growing online sales, then find a good ecommerce website design company and get started with your own online store.

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