At the current time, websites has become an absolute essential aspect of every business; websites tends to create a strong and positive image of the company on its different stakeholders. Therefore it is becoming critical for the business to incorporate a well designed and user friendly websites in order to make a competitive impact in the market and to provide a wider opportunity to the business. The websites can be considered as another effective means of attracting the potential customers from across different geographic locations with the help of website and the different internet marketing strategies. With the help of the internet it is quite likely to broaden the reach of the businesses at the various locations across the globe. The websites also acts as a sort of identity for the companies and supports its global presence, as it serves as an effective channel for business for entering the new markets and promoting the business with the help of web marketing. Definitely the competition is very aggressive in every business and website can be considered as a competitive tool for the companies. The websites gives brand recognition to the company which is likely to draw the attention of the target market. The websites also helps the companies to exhibit their products and services with descriptive and reflective details which are likely to influence the buying decision for the customers.
With the help of the business website, a corporate image for the company can be developed which would help the businesses to carry out their functions effectively. The websites can be also considered as an effective means of the payment transactions with the integration of the different payment gates in the websites, this is definitely helping the companies to enhance their e-commerce perspective. Further the websites also adds the novelty of making direct interactions with their customers and to comprehend the market trends. The communicational facility that is being integrated with the help of the company website definitely helps the company to make better appeal to the customers and to increase the customer loyalty. The websites also helps the company to track the records for the customers and provides the opportunity for invading the market with more knowledge about its target customers. The companies also needed websites to provide a competitive edge to the competitors and to help the customers by providing them the chance to compare their products and services with the competitors