The aim of every business website is to attract as much customers as they can and selling their products and services through the website to such customers. Hence, it is important that the website designer should design a site which is at the same time functional as well as attractive, to lure the consumers into visiting the website, capturing their attention and interest and enhancing such and finally translating such consumers into business. A number of guidelines are present which when followed by a website of a small business, is known to attract positive volumes of consumers and retain them into buying the products or services of the website.
At the very onset, a well structured pathway is of crucial significance. It is extremely difficult to make customers purchase ones products through a website. A well defined systematic pathway would make such an effort much easier. The website of a small business on the occasion of following such a systematic pathway would experience high profitability and popularity amongst the consumers. Apart from this, the website of a small business should be such that the products and the services provided by the company should be highlighted and the options of purchasing the products should be easily located. Higher the visibility, more is the scope of conducting a successful purchase.
A search option is a must for a new business, and its absence can often prove to be disastrous. Even not having a search option but keeping all data and information in the website is not desirable. Keeping a search option, would give the visitors an apparent assumption that the website content is diverse and a lot of care has been taken to prepare it. Hence the seriousness of the website owner would be translated to the customers and such would help in converting them into business.
Price of the products and services must be present in the website beneath every item on sale. Display of such price helps in converting the customers into business. If one has to click too much for gaining specific product information, it might frustrate them too much and might make them leave the page. Displaying such price in the open would result in minimum clicks and hence increase the chance of purchase.
Also along with it, in order to gain prominence the website should also provide one time discounts to attract even more consumers towards it. In order to be effective and profitable, a website should follow the above mentioned points.