Why is all this buzz about mobile apps? Does your business really need a mobile app or just having a well-designed website is all that you need to have. Before we come to any conclusion let’s take a look at some of the statistics.
- Mobile apps account for over half (almost 52 percent) of the time spent on online digital media – GO Globe
- Smartphone users spent 89% of their mobile media time using mobile apps – GO Globe
- 42 percent of all mobile sales generated by the leading 500 merchants came from mobile apps – GO Globe
Today’s generation is believes in digital data and they spend more time online than on any other media. Most of this time is spent on mobile devices, especially on mobile apps. Whatever you need, there’s an app for it – check the weather, do shopping, download music and whatever you can think of.
Why is it so important to have a mobile app your business?
Mobile apps are not just for the big brands anymore. Even the small to mid-sized companies are realizing the importance of having an effective mobile strategy that is more than just having a mobile-friendly website. You will come across mobile apps for coffee shops, beauty clinics and even grocery stores – this means even the small businesses are striving hard to stay ahead of competition in this increasingly digital world.
With more and more companies catching up to this mobile trend, it is becoming difficult for the mobile app designers London to come up with unique ideas that will help a particular business to stand out from their competition. So in order to create something creative and unique, you will have to help the mobile app designers understand the scope of your business as well as your goals. Communicate with the designer and work out a plan that will help you come up with new ideas.
How to Make Your Mobile App Stand Out
You will be surprised to know that there are more than 1.5 million mobile apps available in the app stores and this is why mobile app marketers face challenges to attract and engage users. To make your app stand out of competition you need to have unique features to compel the users use yours rather than the others. Users no more use smartphones just for communication; rather they explore the various options of recreation, and entertainment via millions of mobile applications available on the app stores. Revenues from mobile apps reached $8.5 billion in 2011 and it is expected to reach at $46 billion by 2016. As the competition increases, it becomes essential for the mobile app designers in London to create creative and interesting apps that will lure the mobile users and successfully engage them.
If you want your app to perform well in this competitive market, here are some things you need to consider:
Identify the Needs of your Targeted Audience
To make your app stand out, it is essential to under the needs of your targeted audience and provide specific solutions. The user expectation and behaviours have changed considerably, so you need to know what makes the users comfortable and offer the best user experiences through mobile apps. Take feedbacks and suggestions and improve your app accordingly.
Identify problems with Other Apps
A lot of apps are introduced everyday but not all can withstand the tough competition. If you want your mobile app to do better than the other apps providing similar functionalities, you need to identify the problems and areas which can be leveraged to provide better user experiences.
Users embrace apps that provide high level of personalized experiences, so before you launch a mobile app ask yourself what is unique with your app that cannot be found elsewhere. Include interactive features and functionalities that will help solve specific problems. For example, an app selling spectacles can allow users to upload their photos and place the frames on it to see which one suits them the best.
Don’t complicate your app too much in an attempt to make it stand out. The new generation of mobile users are too busy and the concentration span is the least. So make sure the features are user-friendly and not too out-of-the-box. You will have to work out with the mobile app designer London to find out ways to present innovative features in a simple way. The main goal should be to offer frictionless user experience.
Reward for Loyal Customers
Since a major portion of the revenue comes from mobile app customers, it is essential that you find out ways to retain them. You can offers rewards in form of discounts or free shipping. You can also give out free goodies when your existing customers bring new customers.
In this increasingly competitive mobile app market grabbing user attention is the toughest task and turning visitors into loyal customers is even tougher. Studies show, 80 percent to 90 percent of apps get deleted and one-fifth of the apps are opened just once. So in order to attract visitors and retain them, it is essential that you under their needs and provide innovative solutions accordingly. Create apps that are unique, fun and easy to use.
Mobile App UI Design Mistakes to Avoid
When it comes to mobile app UI design, you can let your imaginations fly but there are certain rules that you cannot break. In order to ensure that your mobile app is user-friendly you need to make sure the text size is appropriate, the features and functionalities work properly and most importantly the users are able to locate what they are looking for.
To make sure the mobile app UI design is appealing to the users, here are some design mistakes that you should strictly avoid:
- Design the mobile app keeping in mind the target audience and their physical environment.
- Developers would be giving the final structure to the mobile app, so make sure your designs are feasible with the development solutions.
- Use appropriate text sizes. Since most of the users will be accessing the apps on the go, the texts need to appear clear to catch attention.
- Not all mobile users are pros, so make sure you make the buttons and tabs big enough to allow the user tap on them comfortably.
- Design and develop a mobile app for each platform. Having one design for all platforms might be the biggest blunder when designing a mobile app.
Having a mobile app is essential to make your business successful. But just having a mobile app is not enough. It should be designed according to the target audience and should be able to attract as much attention as possible. Create a unique mobile app with innovative and interactive features and see how the conversion rates and finally the revenue start skyrocketing.