Mobile phones today are an integral part of our lives and people are spending more time consuming media on their hand held devices. According to a report by CMO, the mobile digital time is higher (at 51 percent) compared to desktop media time (at 42 percent) in the U.S. With the number of global smartphone users expected to reach 4.77 billion in 2017, it has become essential for businesses, of all sizes to build mobile apps that help them cut through the clutter and have a competitive advantage. In fact recent studies show, over a third of small business have either already invested in a mobile app or plan to build a mobile app in the next 12 months.
However, just having a mobile app would not be enough; it must offer high quality user experience, since it is the key to success for any mobile app. In fact, according to Invision App, 85 percent of adults think a company’s mobile website should be good or better than the desktop website. Want more reasons to develop a mobile app?
A study conducted by Flurry, an app analytics company reveals people spend 158 minutes on their smartphones and tablets each day on an average; out of which 127 is spent browsing mobile apps and 31 minutes browsing websites. So, businesses that have not invested in mobile apps should be prepared to lose out customers every day. If that is not what you want to happen, start thinking about launching a mobile app as soon as possible. However, when building a mobile app consider the following trends that are expected to make waves in 2017:
Hybrid App Development
According to the statistics provided by Smartphone market research in 2015, 81.7 percent consumers prefer the Android OS followed by 15.3 percent consumers who prefer iOS and finally only 2.2 percent who prefer Windows OS.
Unlike native apps that are created focussing on a specific OS, hybrid apps are web apps in disguise of native apps. They are cross-platform apps, so you need not develop different versions of the same app for different OSs. This means development becomes faster and simpler and you can target a larger audience just by developing one app. Although not many businesses have adopted the Hybrid development model, there are many that are showing interest towards hybrid apps.
The biggest examples of a hybrid mobile include Evernote. It is a high-performing hybrid mobile app which offers excellent multi-device sync capabilities. The Evernote experience and interactions are so seamless that it seems like a native app.
Wearables – The Next Big Thing
Wearables are gadgets and they take the mobile technology to a whole new level. According to reports by Gartner, almost 50.4 million units of wearables will be sold in 2016, an increase by 18.4 percent compared to 2015 sales.