The Latest Trends in Mobile Application Development

Mobile applications today continue to live along with its overwhelming presence across the various facets of our lives. Right from booking a cab to saving notes, while ordering for pizzas or shopping online, the device that you instantly reach out for is your smart phone. There has been a tremendous rise in the number of new smart phones and other wearable devices which have lead to mobile apps being an important part for businesses and life in general.

In fact they are in their way of becoming omnipresent. With the integration of mobile devices and Internet, a new era of organizations today continuously thrive across on bringing in mobility in their areas of core business process.

Application developers do not need to be told that the mobile apps development landscape is changing altogether but we can always reflect upon the fact as to how the scenario is changing by the day. Most mobile apps development London uses various enterprise apps for real time business analytics. This aims to boost productivity Let us now have a look at some of the most prominent mobile app development trends to watch out in the coming years-

1. Cloud Driven

The cloud driven technology has become an enterprise staple when it comes to business operations. High performance computing in the cloud is often overlooked as an option for accelerating research and time to results. This particular platform helps developers create apps rapidly without much technical knowledge.

Mobile apps development using the cloud approach enables developers to build their applications which can be accessed on multiple devices with same functions, features and data.  Cloud driven mobile apps are helping to transform organizations of all sizes without a large long term infrastructure investment.

2. M-commerce, Banking and Mobile Payments

Almost 19 percent of retail ecommerce sales in 2014 was made either by a smart phone or tablet. Various analysts believe this positive trend will continue over the next 4 years as more and more consumers adapt to m-commerce.

Usage of a mobile phone to pay or purchase any commodity instead of using a debit or credit card will become all the more common in 2015 with  applications like that of Apple Pay and Google Wallet. By availing Mobile apps development London services you can make various mobile apps that are able to process transactions without the need of physical debit/credit cards or cash.

3. App Marketing

Building a great product isn’t enough to make your app the next Angry Bird. In order to increase the discoverability of apps long after their initial release it is very important to create a solid marketing and distribution strategy to get yours apps in the hands of the people who need it the most. This would make your product extremely sustainable.

With user engagement in mind, more and more marketers and developers have started to understand the importance of the supposed organic users more. It is because these users are more loyal and engaged than the users acquired through other paid channels.

4. Smart Cities, Homes and Offices

This application helps citizens to report local problems such as potholes, illegal trash dumping, faulty street lights and broken tiles on sidewalks, and illegal advertising boards. With the rising popularity of various local Wi-Fi services government around the world are looking ahead to use these technologies to manage the city better.

Mobile apps development companies are therefore focusing on such apps that provide a wide range of solutions including traffic monitoring and management, safety of citizens and networked parking solutions.  These technologies would also help the various organizations create smart homes and office spaces that can be connected and managed via smart phones. The motive is to create a different mobile experience altogether.

5. The Internet of Things

Most application developers are investing their energy into creating something that might take a while to deliver a tangible payoff: this is known as the Internet of Things: almost half of the developers have reported to be working on some form of these projects. They choose to do so either as a side project or that of a hobby.

It is but true that the enormous areas of current interest in the application world are that of the iOS and Android platforms. The internet of things products with the best software will be the most desirable in the near future hence developers become essential to creating competitive products.

6. HTML 5

In recent years, HTML 5 has emerged in leaps and bounds and for the better. In fact, 2015 is all set   to be the year, wherein this platform will be used by a significant number of developers for creating hybrid apps. Most likely this would lead to the decline of other native apps. The biggest advantage of using a hybrid app is that it mixes the best of both worlds: native and the web apps.

Another added advantage is the ability to launch a hybrid application with very limited resources on multiple forums which is generally not the case with most native applications.


Mobile technology is increasing with the speed of light. It has eventually become an integral part of the digital ecosystem today. The above mentioned trends reflect upon the emergence of new technologies in the last two years. These trends have to be adopted in order to keep you up-to-date with the rise in consumer and company adoption of mobile applications.

App analytics have now become extremely crucial for app store performance and overall mobile app marketing. With these growing demands, businesses are expecting to launch their product faster than ever. The main focus of these application developers in 2015 is to thus shorten the development lifecycles and reduce the timeframe between Ideation to launch.

Posted in Mobile App Development