Let’s take a test: Think of a topic that you want to research on and Google it. Click on the link that seems the most appropriate. When you enter the website, what is your first impression? Did you find the information you were looking for? How long did it take?
If you were able to find the information easily, then you can say the website was well designed. The website was designed keeping usability in mind, so that you (as a visitor) can navigate through the website to reach the exact point where the information is available. If you were lost navigating the website and ultimately returned to the SERPs to find another website, it simply means the web designing was terrible.
A good web design is important to make that ‘first impression’ and help the visitors to find what they are looking for easily and quickly. With the world around us going digital, it has become essential for businesses to have a well designed website, since it determines how well your customers connect with you or your business. So if you have not upgraded your website for years, now it is time that you give your website a facelift.
Still thinking why? Take a look:
- You have only 10 seconds to create the ‘first impression’ and tell your visitors what you have to offer them. If you can’t, consider you’ve lost the game. – NN Group
- Once the landing page loads, the visitors take 0.5 seconds to create an opinion about the website –Kinesis Inc.
- In 2011, about $1.1 trillion of retail sales were web-influenced – Forrester Research
- 88 percent of the visitors will not return to your website, if they had a bad experience – Econsultancy
So now you must agree that web designing holds an important role in impressing and retaining visitors and can also influence the bottom line of your company.
So how would you make sure you have a well designed website?
Almost all business, by now know that having a website is very important to create an online presence, but not many of them are technically sound to understand what works for them and what does not. Web designing depends a lot on the industry you belong to and the people you cater to, so the only way to ensure you have the best website is to hire the website designers London.
Experienced web designers understand what works best for specific industries and help you come up with innovative web designing ideas that will appeal your visitors. By hiring the best website designers London, you will have a competitive advantage over your competitors.
How to choose the best web designing company?
A lot has changed in terms of web designing over the past few years. The dominance of mobile web and social media has revolutionised the concept of web designing. What worked a few years ago, are a complete no-no in the present scenario.
So your success depends a lot on the proficiency of the web design company you choose. To make sure you make an informed decision while choosing website designers in London, here are a few things that you need to consider:
Know Your Goals
Before you hire a web design company, it is important to identify your goals. What is it that you want to achieve from your web design? Do you want to improve your sales or create brand awareness? Or do you want to increase the number of visitors.
Depending upon your aims, you need to decide whether the company you are considering has the experience and resources to fulfil your expectations or not. Ask for case studies that reveal their potentials.
Consider the Skill Sets
Before embarking upon your web designing project, it is important that you check the skill sets the web designing company has. Web designing is multi-faceted – it needs to be aesthetically pleasing, functional and offer an amazing brand experience. To design an impressive and high performing website, you need experts who can handle specific areas of the project such as HTML coders, graphic designers, etc. If the company you are considering has one person doing everything – you should think again before hiring them.
Check Out the Terms & Conditions
Web designing is not a one-size-fits-all concept. The requirements vary with each project and the demands should be addressed individually. To make sure you get what you are looking for, you need to check the ‘Terms & Conditions’ of the web designing company.
You need to keep your website updated to outsmart competition, so check whether updates and maintenance are included within the designing fees or not. In case, you don’t like the design, will they modify it to match the expectations? Do they own the source codes? What if you want to shift your services?
Having answers to these questions is very important to avoid problems further down the line.
It is very important that you communicate with the web designing company clearly. There should be enough transparency between the web designing agency and the client. Oftentimes, clients visualise things that are either impractical or out of scope. In such cases, the web designing company should communicate and make the client understand why it is impractical or unachievable, rather than doing a poor job or overcharging the clients for things that can’t be done.
Cost vs. Value
Last but not the least, cost is an important factor in determining whether the web designing agency you are considering is ideal for you or not. In most cases, business owners make their decisions solely based on the cost factor, but to make the best decision you must consider the value against the money you pay.
Consider what you have invested for in the past and how much return you have got. Compare that to what you are about to get – whether it will improve the returns or not. Ask the web designing agency if they can provide evidence about how they can help you improve your bottom line. To make sure you get the best value for the money you spend, you need to do a lot of research
Web designers must understand that websites are assets which help businesses achieve certain objectives. So you need to be very careful while choosing website designers. Look for professionals who will tell you about websites that are more than just “clean” and beautiful”. An experienced website designer will tell you about user experiences.
Remember you are creating a business asset, so make well informed decisions.