Top 10 Best Practices about Mobile Responsive Web Design that Website Developers London Should Know

The adoption of the smartphone and advanced mobile devices is on a rise and it has become increasingly important to transform your website into a mobile friendly website to reach the vast mobile audience. Having a mobile friendly website has become more important than ever, firstly because this is what Google is looking for and secondly, this is important to maintain the mobile search results.

Transformation of your old website into a mobile friendly website also gives you a reason to think about re-designing the old boring website whose existence hardly matters. Having a website makes no sense if people can’t find it or can’t use it (even if they find it somehow).

So what is a mobile responsive web design?

A mobile responsive website is one that automatically adjusts to the screen size of the device on which it is displayed. Generally mobile responsive websites are aimed at four major devices – the desktop monitor, laptop, tablet and smartphones. So why is it so important to have a mobile friendly website? Let’s find out.

Why Mobile Responsiveness is Important?

As more people are using their mobile devices to browse the Internet, it is evident that the number of mobile users will surpass the number of desktop users. Today’s generation is more mobile and they eat, sleep and drink with their mobile devices. Whether it is about updating the status, checking emails or shopping online, people now are completely dependent on mobile devices.

Market research shows the mobile Internet usage in 2015 is set to grow further, an increase of more than 16% from that of 2010. Google, as of 21st April, 2015, evaluates the mobile friendliness of a website to determine its rankings. Google would evaluate each web page for its load time, mobile friendly web design and other best mobile practices and websites that do not incorporate these elements would die a slow and quiet death.


Here is why you should adopt a mobile responsive website as soon as possible:

  • 50 – 60 percent searches are performed on mobile devices in most of the western countries and this number is rising every year – Yoast.
  • More than 20 percent of Google searches are now performed via mobile device — Smart Insights.
  • 57 percent of online users are accessing websites on both desktops and mobile device – Smart Insights.
  • 4 out of 5 consumers shop online using mobile devices – this means almost 80 percent shoppers use smartphones to make online purchases.
  • 70 percent of mobile searches lead to an action within an hour.
  • Smartphone users check their devices 150 times a day
  • People using a desktop computer to search online will increase from 1.4 billion to 1.6 billion users in 2015.
  • People searching online using a smartphone will increase from 800 million to 1.9 billion users in 2015.

These statistics are enough to let you go on board with a mobile responsive website design. Website designers in London should also be aware of such trends, so that they can update themselves with the latest technologies that help them with mobile responsive website development.

Nevertheless, it is important to mention that mastering the mobile responsive technologies can be very tricky and even if you are somewhat familiar with the responsive design, the mobile technology is constantly evolving. So the website designers in London need to update themselves about the mobile responsive design best practices to reap the best benefits on behalf of their clients.

Top 10 Mobile Responsive Design Best Practices

With everyone talking about mobile responsiveness, it is becoming essential that you prepare your website in such a way that it is able to accept visitors from various sources (variety of mobile devices) and offer similar user experiences to all of them.

Website designers in London should build responsive websites not only to make it adapt to devices with varying screen sizes, but to offer all the online users with the best user experiences ever. Though there are no hard and fast rules, the website designers London should adhere to the mobile responsive design best practices to yield the best results:

  1. Proper Clickable Areas

One common problem faced by the mobile users is clicking the wrong link since the mobile site is not designed properly for smaller screens. The clickable areas should be such that an average human finger can accurately click the targeted link.

  1. Real Time Testing

Make sure you test the website on various mobile devices before launching it. Testing on physical devices will give you insights about the compatibility of the website on various devices and/ or technical issues, of any. It is crucial to offer the best possible user experience to your visitors, so make sure there care no hitches with your website.

  1. Take the Mobile First Approach

It is essential to create a seamless mobile responsive design, so take the ‘mobile first’ way. This means instead of developing a website for desktops and then sizing it down, go the other way round. Design a website for mobile and then transform it to the desktop version.


  1. Above the Fold Not Important

This used to be the case (including vital information and call-to-action above the fold) when designing landing pages for desktop websites to improve the conversion rates but with mobile websites this is not required. Mobile users have a natural instinct to scroll downwards, so you need not fit all information above the fold. Rather create a design that compels the mobile users to scroll downwards.

  1. Fast Loading Websites

It is crucial to optimize the loading time for your website. Most mobile users will access your website using 3G connections, so each web page should load quickly. Even Google considers the page load time as one factor to determine the ranking.

With the ever increasing adoption of mobile devices, it is essential to have a mobile responsive website that will help you tap into the mobile traffic. By adhering to the mobile responsive best practices, you can make sure that you offer the best user experience to the visitors.


It is essential to have a mobile responsive website to maintain the mobile rankings and be in Google’s good books. Just having a mobile responsive website is not enough, if it does not offer any value to the visitors. To make sure the website helps you achieve the goals, develop a website that loads faster, has all the mobile friendly functionalities and offers the same user experience as on desktops.

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