Social media has been with us for more than 40 years, but the launch of Facebook over a decade ago brought the attention of companies towards marketing. Earlier, branding was limited within print media, broadcast ads and newsletter, yet the addition of social media opened a flexible way to promote the business at a much lower cost. Interestingly, smaller companies and start-ups could now establish themselves and reach out to the market swiftly.
Social media platforms like Facebook, Instagram, Twitter have definitely allowed businesses to target their audience, but brand consistency is still a big challenge. Thousand of brands rise and fall; therefore, growth becomes limitless only when the customers believe in your marketing.
“Good marketing makes the company look smart. Great marketing makes the customer feel smart” Joe Chernov
Your brand is how you make your customer feel. V1 Technologies focus on apt marketing strategies for brand establishment in social media. Here's what you need to focus,
1.Streamline the Basics
When branding your business, make sure you have a consistent logo, colour, bio and boilerplate. Also, you need to be sure that the profile has a common thread which anyone can recognize easily. Meanwhile, don't forget to audit and analyze it periodically. You need to run craving content to evolve in social media. Hashtag holiday and launch campaigns are some of the quick checks you can go with.
2.Design Your Visual Branding
Once you've worked with the visual brands across different social media platform, now is the time to enhance it further. Say, if your customer visits the Instagram page, is the filter or pop up colour apparent to them? If a video is published, are the fonts similar to your blog post’s featured images?
Slowly, your audience will get engaged with the posts and recognize it without seeing the brand’s logo or social media handle. This is the ultimate goal for your social media branding.
3.Development of Marketing Personas
Marketing personas vary depending upon the network. The audience at Facebook won't be similar to that of Instagram, Twitter or Tik-Tok. Therefore V1 Technologies recommend using different strategies for different platforms. To make things more simple, start with our company's customer base and map them according to the social media network. For instance, Twitter is the best platform to target millennial parents.
4.Build Your Brand Voice & Tone
Build a personality that speaks your brand when people come across your page. For some companies, sarcasm is a weapon while for others being informative is the best deal. Your marketing team may already have a brand voice, and you can always implement that. Extend it and cultivate a specific approach to target your customers. Always keep you term aligned in case there have been multiple people managing the account. Additionally, don't market your brand but communicate, you’ll be ahead from the crowd!
5.Run Multiple Account for Different Areas
If your company provides a diverse set of products/services, its best to operate multiple accounts. The positive side of diverse accounts is that you can focus on branding, cater to the requirement and serve relevant content.
6.Calculating the Impact
Every company sets a goal to brand awareness across the social media platforms. However, executing the plan to reach the goal is the difficult part. The above-mentioned strategies can help you get started in the right direction.
Branding in the current era is beyond colours, logos and flashy names. It's about the voice, the images and the targeted audience. It is undoubtedly qualitative. As you start working on it, you can feel the impact. Also, don’t underestimate the power of regular surveys.