Voice recognition is not a new thing for the online world. Voice search system has been there since ages but, with the development in technology, implementation of voice search has been viable in all the gadgets. The search engine giant Google came out with the search with voice feature in 2008 since then there is no looking back. There has been a significant leap in the optimisation of voice search. Further, an average person can type up to 40 words per minute, whereas a voice search option gives audience to converse over one hundred and fifty words in a minute. Speaking into the device will make work much simpler and more accessible.
Companies are looking forward to doing SEO based on voice search. The mobile-friendliness has brought a good response from the market. According to the data, there are more than 100+ million mobile phones and tablets that use voice search option for searching the requirement. The formula here is a little different from what they have while searching through keyword specified content. This platform uses conversation basis search, and if the speech includes the keyword in the content, then, there is a high chance of getting the website in the top rank.
Making the Website Ready for Optimising Voice Search
The content that you load for your website should be in a natural tone, mostly flowing English. Conversationally make the speech as if you are speaking for a search. Moreover, the FAQ type strategy helps the search engine crawl over your content. Considering the fact, Google advises making question and answer basis where the rule of 5W1H should be eligible. This helps your clients to understand the essential features of the content in the shortest span. Not only the website but also blogs and social media posts should be in the same tone. Here, the most effective strategy offers a diverse range of approachability.
Optimising the Content For Voice Search
The H1 tag is the first thing that gets optimised when the search engine crawler crawls the website. These tags can be divided into many parts which help the search engine track the result. Equally, the tags influence the search engine, checking the content to be unique and high quality. As the voice search uses casual and conversational speech, content writers need to make sure that relevant materials are loaded for related websites.
Research Keyword with Precision
The voice works with precision, and the keyword should be in the most natural form so instead of targeting a few words to make keyword, you should make a sentence for it. “Chocolate Cake" would not be as reliable as terming "Where are the cheapest chocolate cake found near my location" would be. Meanwhile, long term keyword has a lead role to play in making the voice search optimisation more comprehensive. The voice optimisation is not about delivering the needed result but more about the precise focus of products. If you have little idea about the keyword, it is better to research or even better to hire an SEO expert.
Optimisation at The Local Level
The local level starts with the production of local content along with business listings in various sites. The voice optimisation searches for the local listings, which includes varieties of information. It can either be regarding the service offered, business sites or local data.
The smartest pages use the lowest loading speed to increase the ranking. As there is a pool of content on the internet, reaching to the client at the behest is what you should be looking for. Researches have claimed that those websites which have plain and explicit contents rank on the top page of the SERPs. Similarly, Google prefers those pages that have the lowest loading speed.
The voice search optimisation focuses on the website. Considering that, voice assistant should be able to access all the information in a short time. This directly means that your website needs to be mobile-friendly, swift and HTTPS secured.
Snippet and Schemas
Snippets add value to the website. It was found that over 40 per cent of Google voice answer came from a Google featured snippet. These are the summarised answers that website offer to the search engine often attached with a link to the source information. Featuring a website requires offering precise answers to the questions enquired by the audience.
Make It Simple and Plain
The golden trick of ninth grade reading level works to a great extent. Further, most of the content that has a readability score average or below the ninth grade works best. The audience use understandable and straightforward language, and the addition of unnecessary words makes your service more complicated. So, at the moment, you should focus on developing a quality voice search optimisation which will fetch you a better result in for the future aspect.
Strategies of optimisation for different Vice Search Engine
Alexa uses Bing along with various snippets including Yelp
Optimises the Microsoft app store
It uses the optimisation procedure based on the google assistant and Siri complacent application.
• Google Assistant
Google uses snippets, listing and contents according to the relevancy. Besides, google play optimisation also plays in offering relative implication.
Going through the point, three of the foremost voice search engine uses the bing search for the application. Meanwhile, Facebook is also coming with its voice engine optimisation.
Within a particular time frame, the voice search engine will be outrunning the typing business and exploring more about the talking market. This is the right time to approach the start for catching up with voice analysis. In the coming time, there will be a rising opportunity, so it is better to start from this moment. Proper focus on the SEO strategy will bring an increase in traffic to the website.
Author: V1 Technologies