Does it happen to you that even before reading the name of a brand, the first thing that resonates with you is the logo of the brand? For example, for a name like Maggi, you can make out the name even without reading it in detail. Not only that, but even for lifestyle brands like Nike, it seems as though the name has been imprinted in our minds. What if we tell you that it is not only logos, but these are well-thought-out strategic plans that can help you develop a major resemblance in the mind of the customers. It helps the brands to feel familiar and slowly become part of the close knit nexus. 

You have to understand that when it comes to a good logo, it can be as beneficial as a well thought out strategic SEO plan. It is always more than just a good design. It is a visual hypnosis. You will notice that even the world’s leading brands are using it to drive their success. You can tap into this secret science to supercharge your digital marketing game. This should also include major principles like SEO, Google Ads, SMM, and PPC strategies.

The Psychology Behind Visual Appeal - Sticky Branding

A lot of people would be able to resonate when we say that a catchy logo goes a long way. If something is very simple and normal, then there are high chances that it would not grab your attention. Not only that, over time, it would slowly start to lose all its significance as well. However, that is not the case with a logo that is catchy and can spark an emotion among the audience.Branding is all about how you can use the logo and put it to great use. This is what essentially “sticks” with the audience.

The field of neurobranding explores how visuals stimulate memory and emotion. However, in our logical mind that often bypasses the neurological stimulus. This is where the magic tends to happen. Symbol line circles tend to evoke a sense of unity and harmony. To add to that, signs like triangles often suggest direction, innovation and energy. 

Colors That Can Capture and Convert

You have to understand that when it comes to branding, the crux of it lies in none other than perception. People have to understand how to make it work so that others can be influenced by the same. Human brains are hardwired in a way so that they can respond better to certain shapes, colours, and visual cues. Each color has a psychological meaning and it tends to create an unforgettable experience. 

For example, the color red is something that suggests a passion or an urgency, and excitement. On the contrary, the color blue tends to be a messenger of professionalism and calmness. This is why a lot of seo agencies try to choose the colour blue as their base option. 

Hidden Signs and Symbols 

Have you ever noticed the logo of FedEx? Very famously, it has got a hidden arrow between the “E” and “X”. Wondering what it stands for? It suggests speed and direction which in turn represents how they can sell everything between A to X.  These touches are not only clever, they are able to build a known connection with the audience which is very important. 

Why do we say so? When your brand contains hidden signs and symbols, it goes without saying that it attracts more attention. People spend more time trying to understand what it means, and this invariably creates a connection. Most people love decoding hidden meanings, and these signs are a splendid opportunity to do the same. 

Design for Memory, Not Only Aesthetics

While aesthetics continue to be a very important requirement and are one of the primary factors why anyone would pay attention, you must weigh in the other parameters as well. This means that you have to design keeping in mind the concept of memory as well. Sticky branding is less about what looks “cool” and more about what sticks.  It is about the simplicity which tends to stick through with people and help achieve the best. 

Have you ever thought why has the bird from Twitter or the ghost from Snapchat become so famous? The answer is simple. It is because they are simple and when it comes to scalability, it is these elements that always go a long way. Afterall, people are able to remember them and resonate better.

Consistency Across Channels

Let's be clear. If you do not manage to achieve consistency anyhow, you will soon become redundant and that is something that you do not want for sure. Repetition is a core principle of hypnosis. When people see the same colours, shapes, and messages repeatedly, it becomes embedded in their subconscious. This is one of the major reasons why the principles of digital marketing also follow the same norms. 

You have to make sure that each of your PPC campaigns, SMM graphics, and even your Google Ads banner communicates the same kind of style. The more you echo through your core logo elements, it slowly starts to become a part of you. Digital marketing can be extremely beneficial; however, at the same time, you also have to understand how to make it work for you. Only then can you benefit from it and make your brand stand out from the rest. 

Conclusion

Creating good logos is very important, as this is exactly where your brand can draw its inspiration and identity. While ancillary options like seo are always very important, having a unique logo is the first step. It is suggested that you hire a professional who can best understand your needs, and based on the same, you get your perfect, unique logo. One such option that you can trust for the best of digital marketing needs is none other than V1 Technologies. With expertise in areas like Google Ads and SEO, you will be in the best hands for sure. The services are highly affordable as well.