The secret to your online success ultimately lies in your website's performance. How's it based? Well, search engine giant Google has the key. However, do you know your website can rank at the top of the search engine result pages and replace some of the top competitors? But you must also know that Google runs the analytics that rates websites and ranks them accordingly. Google Analytics is complicated. There are many components behind it; interestingly, websites have been conquering it.
While Analytics is a universe in itself, here, we'll focus on a brief insight into how the algorithm works. But you must also keep in mind that things get updated periodically too.
The basics of Google Analytics
Google has invested a large percentage of its stakes in analytics. It's powerful, too and the secret to your website's success. The system focuses on " data streams."
The organisation stands at the top level. Moreover, it represents your company. Its further levels down to accounts. Here you can assign your business account to the analytics. Additionally, Google segments it into a property which can be in terms of a website or an app. At the minimum level, there are views
● Data stream
A data stream is a flow of data that offers insights into how the site performs across different OSs. There are three data streams you may choose from, i.e., web, iOS, and Android. Meanwhile, you have the option to create a customer data stream too.
Dimensions and metrics
In order to utilise Google Analytics correctly, it's essential to understand dimensions versus metrics.
Dimensions: Its categorical variables, including names, colours, and places
Metrics: It includes quantitative variables, including age, temperature and population
Custom dimensions and metrics
Consumers also have the option to run custom dimensions and metrics from Analytics data as well as non-Analytics data. For instance, you get the chance to track the membership type of consumers from an account in your CRM. Then, combine this information with page views and see page view member types.
Your audiences are a group of people looking for your service. For example, you're looking for the UK audience when targeting the UK. Analytics comes with several built-in audiences. With the tracking code, analytics will break down the visitor data into audience reports. Here too, you have the option to create a custom audience.
Analytics behaviour reports
Analytics behaviour is one of the most critical areas that every website owner must focus on. We further divide it into,
● Site content
Here, you get a review of all the blog posts, landing pages, and web pages on the site.
● All pages
It shows the top trafficked pages for your current view and segment. It's helpful in and of itself. However, you must keep a close tab on the most viewed URLs.
● Content drill down
You can break down the site's structure by subdomain and then subfolder. If it's about managing highly complex properties, this report is the most valuable one.
● Landing pages
It's another essential dynamic that defines the success of your website. Moreover, this is where the visitor first interacts with your business; as a result, this place needs to be as relevant as possible.
These were some of the critical areas you need to focus on. It equally tells you how quickly the site will grab its presence. Remember, the Google algorithm emphasises page load time when it comes to site ranking.