How Google My Business Helps You with Customer Engagement?

How Google My Business Helps You with Customer Engagement?

Google My Business is a platform that helps you reach out to your customers effortlessly. However, to get the most out of your Google Business Profile, you need to optimise it. Google is the most-visited website, and the site currently holds more than 92% of the search engine market.

In order to enhance your marketing reach, our digital marketing company in London optimises your Google Business Profile. The platform enables you to approach new businesses through Google search and Maps.

Google My Business profile is an accessible business listing offered by Google. As a service provider, it allows your business to provide details and photos, i.e., your location, services and products.

If your business lacks an online presence, a professional digital marketing company in London can help you increase your business visibility. The information you provide gets visible in Google Search, Google Maps, and Google Shopping. As a result, for online businesses, it's essential to stick to other Google tools like Google Ads and Google Analytics.

Why go for Google My Business account?

Get your business discovered

Whether you want foot traffic or web traffic, Google is the ultimate platform for you. Google My Business profile helps ensure that people find the business when looking for products and services in their local area.

Also, the listing helps consumers know where and how to visit your business. It also enhances your SEO performance in the search engine.

Control your online business information

The Google My Business portfolio enables you to control and update the contact information, business hours and other essential details as needed. The digital marketing company in London can help you post updates on expanded services, temporarily closed or fully reopened.

You must keep that in mind that Google Business Profiles have solid local SEO; as a result, this helps you rank above third-party sites that might have out-of-dates details.

Build trust

The Google My Business profile allows consumers to add reviews. Moreover, it acts as social proof. This is a meaningful way to build trust and credibility. The star rating and space for detailed reviews enable your customers to share as much or as little information about their experience.

While it sounds scary to think about reviews coming in on such a public platform, there's nothing to panic about as Google implements a combination of positive and negative reviews that is more trustworthy.

Setting up your Google Business Profile

Keep your business information up to date

An essential part of your business profile is to keep your business profile updated. Moreover, there's a strategy you need to implement for a better reach. Also, nothing annoys customers more than showing up within operating hours only to find you closed.


Google offers businesses free marketing. Once you create and verify your Google Business Profile, you can integrate with any social platform within your social team. Make sure your message is consistent, on-brand and up-to-date.