Your business website is a great platform. It's a powerful dynamic that allows you to build strong brand value. However, it takes time and effort to grab the top spot. Moreover, if you want your site to do its job and help grow the business, you need to set it up for success.
In this blog, our website development company in London focuses on actionable website tips that deliver more traffic and drive greater conversions. So, without wasting any further time, let's take a glance.
New business website expectation vs. reality
One of the biggest mistakes we see with a new business isn't about content or designs; instead, it's the expectation! Don't expect a brand new website to fly out of the gates. It's like a new foal, eager to run and play, hindered by wobbly legs.
Some common expectations we hear for new websites
So, setting your website up for success isn't as easy as you think. However, here are some proven ways our website development company in London recommends.
Get the site indexed
Google will index the site as soon as it gets around it. Google bots crawl all the places for changes and new content. In order to speed up the indexing process, we highly recommend connecting the website with Google Search Console and the URL inspection tool.
Focus on the User Experience
Whether you have awesome content or did a great job with content optimization, the website's user experience matters; it has to be easy to use if you want the website to help you stay ahead of the competition.
Websites bogged down by too much text, menus, heavy images, and other dynamics can cause slow page loads and unclear navigation. The customers get perplexed when they land on the page. This deviates the path to success. On the other hand, the easier it is to use your website, the more likely a person is to convert.
User experience impacts the search position, including mobile friendliness, page speed, and on-site user behaviour.
Speed-up website traffic
With greater visits, there are greater potential leads or sales. The best way to use your website to grow your business is to drum up traffic.
● Organic search
Search engines are often the slowest and most challenging channel to increase website presence due to the complexity of search engine algorithms. It's typically among the highest converting, making it the ideal foundation for any business website.
● Social media
Social media is a great way to boost your website traffic, expand your audience and connect with potential and existing customers. Consumers use it to share your business; as a result, you must have a social presence that drives people to your website.
We've provided a detailed insight on ways to enhance your website presence. In case you need help, make sure you connect with a top website development company in London. We'll be happy to help you.