SEO is a dynamic area when it comes to digital marketing. Remember, Google keeps updating its algorithm to search for a better user experience. This equally means that marketers have the opportunity to revaluate the SEO trends shaping the search engine landscape. That being said, our digital marketing agency in London will focus on crucial SEO trends to keep your website ranked at the top.
This year, we want to continue to provide consumers with high-performing web pages by showcasing our knowledge and value in our content. Of course, these tactics have always been crucial throughout the history of SEO, but Google is improving at analysing signals and figuring out whether material complies with these requirements.
Let's examine what we mean more thoroughly and how you might adhere to those requirements.
As of December 2022, Experience has been added to Google's well-known EAT acronym (Expertise, Authority, Trust). Google will now consider the author's or creator's experience when determining the material's quality. Google needs to know that a content producer has hands-on expertise with the subject under discussion.
This implies that more websites need to pay greater attention to who writes their material and what subjects they're concentrating on.
This brings us to the following trend.
The growth of SEO content development is one factor in the rising emphasis on experience. However, Google crawlers will get suspicious if a website that provides financial software publishes blog articles with instructions. Does the intended audience of software users truly benefit from such content? Or does the website's position for specific high-volume keywords help? For content to be ranked, it is crucial to stay within your broad topic and industry categories.
Emphasis on authority
The increased automatically generated content ranking in the SERPs contributes to Google's emphasis on user experience. In 2023, Google wants to ensure that the material it ranks is created by people with actual audiences in mind.
What does the digital marketing agency in London recommend then to improve your creators' expertise and experience this year? First, make sure that your content is being created by specialists first and foremost. Next, improve their experience.
Another significant algorithm change affecting how we produce content in 2023 is Google's August 2022 upgrade on helpful content
Google has always placed a strong priority on providing people with top-notch content throughout its entire existence. As a result, the information consumers click on in the SERPs should make them feel "satisfied," according to the new emphasis on "useful" content.
However, it might be challenging to gauge or quantify user happiness.
● Made with people in mind, not search engines.
● Suitable for the intended readership.
● Pertinent to the website's central theme or topic.
● Produced by capable, skilled creators.
● Demonstrates a thorough understanding of the subject.
In 2023, consider the trends listed above because they are all directly influenced by Google's algorithm upgrades, values, and objectives. Additionally, our digital marketing agency in London will recommend you use SEO tools more simply and successfully to fulfil Google's ever-higher demands for content.