Do you know exactly what the marketing funnel looks like? Well, if not, you're definitely missing leads and sales. As per recent data, 68% of companies have failed to identify their marketing funnel. Only those that do get to see the results. Our website development company in London will focus on different stages of the marketing funnel and what your business can do in order to enhance leads and sales at one point.
Here, we'll cover marketing funnel tips that help convert more leads.
Significance of marketing funnel
Brands have their own versions of the marketing funnel. Moreover, we divide it into different stages. As with the stage, there's more weight on the variations that businesses can utilize.
The first stage of the marketing funnel is definitely awareness. As per a survey conducted by a Content Marketing Institute, 88% of marketers believe that content marketing is an efficient way to brand awareness. Awareness is when customers have a proper understanding of the brand or product. When you run ads on social media or the customers come across the website in the search results, this enhances your business presence.
At the awareness stage, you need to focus on getting the brand ahead of as many consumers as possible. There are different activities that a website development company in London runs (content marketing, search engine optimization, social media marketing and paid advertising) in order to grab the right customer baseline.
The second stage of the marketing funnel is interest or consideration. In this stage, potential customers are aware of the brand and are starting to learn more about it. They must have come across your company portfolio, i.e., blog posts, videos or simply visited your website.
This is the stage where you must provide potential customers with valuable content. A professional team will help them learn more about the products or services. As a leading digital marketing agency in London, we generally focus on blog posts, videos, infographics, case studies, ebooks and webinars.
The potential customers are now interested in the product or services. Moreover, they are considering making a purchase. Here, they might add products to their cart or request more information in the form of a demo.
The final phase of the marketing funnel is loyalty. The most effective use of content marketing is to build customer loyalty. This is the stage where customers purchase and now use products or services. It is essential to continue providing the customers with valuable content and support. This ensures they remain loyal advocates for your business.
Marketing funnel strategies
A marketing funnel is where you generate awareness and interest in the product or service. Ninety-five percent of marketers focus on the top of marketing funnel strategies. The goal here is to reach as many potential customers as possible and get them interested in what you offer.
Top KPIs our digital marketing agency in London focuses on are,
The best way to gain popularity is to emphasize blog posts, social media content, videos and paid digital ads. When you create exciting and informative content, you can now generate more leads and sales at each marketing funnel stage.
Share the brand story
The brand story is the foundation of the marketing funnel. It is the narrative that people want to associate with, especially products, services and marketing. Remember, the best way to drive ROI is when you brand stories.
Sharing the brand story can take a variety of formats. You may want to write blog posts or create social media content that tells how your organization was founded. The report should be authentic, relatable and exciting. You can always share stories that highlight the company culture, values and mission.
Advocate brand and customer care
Value-based communication is as effective as product-based communication, especially when driving purchase intent. When you advocate your purpose for better customer service, the business is likely to earn prominence.
A professional digital marketing agency in London will investigate causes the target market cares about and support them through marketing initiatives. An essential step here is to align the marketing effort that makes the target market feel passionate about and show you care too,
Now, they'll do business with you and improve the likelihood that they'll become a brand advocate and promote the business.
Run paid ads
Paid ads are an essential part of the business. Not only do they help you reach a wider audience, but they also help target specific demographics, interests and even locations. Paid advertising is a failsafe way to enhance brand awareness. Now, there are various paid ad options for your top of funnel marketing strategy. This includes,
When choosing a platform to advertise, it's best to consider the target audience. Be assured that you're not wasting the marketing budget on ads with which no end engages. If targeting young adults, focus on paid ad strategy like Instagram or Snapchat. But, if targeting older demographics, Facebook and LinkedIn are better options.
SEO rich blogs
Blog Posts are highly valuable in the early stage of funnel marketing. It's one of the most effective ways to generate business leads. They enable you to show off industry expertise and attract readers. Besides, it's essential to make blog posts more effective. The addition of relevant keywords throughout the content will make the job done.
Also, don't forget to focus on calls-to-action (CTAs) throughout the blog post. A CTA prompts the reader to take immediate action.
Frequently asked questions are crucial. Not only do they address user concerns and hesitations, but it's also a great way to target specific keywords in search. Any digital marketing agency in London would utilize keyword research tools like Ubersuggest and run it alongside.
Another way is to look for questions on social media and forums related to the industry. Implementing popular industry hashtags helps find those questions. When you have compiled a list of questions, you can now brainstorm related questions and target customers.
Recent research done by website development companies in London found that case studies are one of the primary forms of content used in their marketing strategy. If your website lacks case studies, now is the time to implement it.
Case studies nurture customers in the middle of the digital marketing funnel. They provide real-world examples of how products and services help businesses achieve goals.
You need to establish trust and credibility, which are essential if you want to convert leads into customers. Case studies are one of the best ways to enhance conversion rates.
Remarketing or retargeting is a ninja technique. Here you need to install a pixel from an ad platform on the website that allows you to track visitors as they move around the internet. The agents will create an ad promoting the product to people who visited the website but didn't make a purchase.
You could also offer a discount to people who visited the website in the past week. Retargeting is a highly effective way to keep your brand top-of-mind. It enhances the chances leads will come back to your website and convert into customers.
Basically, this stage is the bottom of the strategy. Some of the critical KPIs at the bottom of the marketing funnel include
Create a demo of your product
If the customer reaches the bottom of the marketing funnel, they must have a clear idea of what value you deliver. Now, they are likely interested in trying the products but may be hesitant to commit and purchase without seeing them in action first.
The best way to ease their concern is when you provide a demo of the product in use. Now, this could be a video or an interactive tool that simulates the experience of the product.
Targeted blog posts
You need to focus on providing as much value to your audience as possible. One way here is to publish blog posts highly targeted to their needs and interests. For instance, if you sell software on data tracking, a simple blog on the significance of data tracking in marketing can be beneficial.
A professional digital marketing agency in London can even take it further and speak to direct ways to generate sales. When you provide value to your audience and address their specific needs, it enhances the chance of sales.
Now that you understand all of the digital marketing funnel stages, it's time to craft your strategy. The first step is to understand your customer baseline is to deliver the experience the way they want. Remember, you must tailor your marketing message and strategies to each marketing funnel stage for maximum impact. The sooner you set on the journey, the greater you can generate leads, driving sales.